Earth Day 2011, Come on Down!

At The Nature Conservancy, we’re always on the lookout for new, effective ways to get people excited about nature. This month, we’re rolling out some fun new approaches that will hopefully help bring Earth Day down to Earth.

From large-scale events to unprecedented TV spots, here are just a few examples of how we’re changing the ways you celebrate Earth Day:

  • We’re hosting the biggest Earth Day party ever. Picnic for the Planet is the first global event of its kind. Thousands of people will be participating at more than 500 locations in 50 countries on all 7 continents (yes, even Antarctica).
  • We’re partnering with some of your favorite chefs… Alice Waters and Mario Batali blogged about eating sustainably, and more than a dozen of the country’s top chefs (including one actual Top Chef contestant, Carla Hall) shared their favorite picnic recipes on our Earth Day site.
  • …and your favorite brands. Chipotle, Back to Nature Foods,, Aol,—they’ve all hopped on the Picnic for the Planet bandwagon/party bus. Chipotle’s even hosting its own picnics on 70 college campuses around the United States.
  • We’re socializing. An important part of Picnic for the Planet is sharing the experience across social networks. Via #picnic11, we’re spreading the word through Twitter, Facebook, Flickr, YouTube—you name it, we’re on it. And our site includes simple tools to make organizing and sharing your picnic easy, including maps and widgets that can be easily added to your Facebook page, blog, etc.
  • We’re coming on down! The Conservancy will be featured in the “Showcase Showdown” on the Earth Day episode of The Price Is Right. It’s too late to try to grab a spot on Contestants’ Row (sorry!), but there’s still plenty of time to set your DVR. (Check your local listings.)
  • We’re staying up late. Chuy Bravo, late-night TV’s most famous assistant, will be hosting a picnic of his very own on the April 21 episode of E!’s Chelsea Lately. (11PM ET/PT)
  • Geof Rochester joined the Conservancy as the chief marketing officer in July 2010. He is responsible for steering the organization’s marketing, membership and visibility strategies.

    (Image: The Price Is Right host Drew Carey and a contestant. Image credit: © CBS Broadcasting Inc.)

If you believe in the work we’re doing, please lend a hand.


  1. Hey Geof,

    What exactly do you mean by featured in the showcase showdown? Is there a certain prize thats going to be featured or what?

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