Tag: recycling

The Cooler: Recycling and Our Mental Categories about Nature

New research says people are more likely to recycle standard-sized pieces of paper over “trashier” looking ones. Could conservation learn something from the findings about how to get people to value nature?

Full Article

Carpooling to Recycling: Conservation and Self-Interest

There is a well-drummed mantra in conservation that the route to conservation success lies in convincing people that it’s in their best interest to protect the environment.

You have almost certainly all seen this logic in action: the money savings of energy efficiency around the home, the financial benefits companies will reap for environmental stewardship, and even the cost savings countries can expect from taking immediate action on climate change.

In opposition to this logic is much psychological research into social values which suggests that promoting values of self-interest (such as financial gain) reduces people’s willingness to behave in ways that consider the greater good.

This fundamental conflict suggests that even if campaigns focused on self-interest are effective on the target issue, they may, in the long-run, be diminishing our collective will to solve bigger-than-self issues.

Full Article


Enjoy Osprey Cam Live!

The Ospreys Are Back!
Live views, 24/7, of an Alabama osprey nest. Record your observations and ask our ecologist about what you’re seeing.

What is Cool Green Science?

noun 1. Blog where Nature Conservancy scientists, science writers and external experts discuss and debate how conservation can meet the challenges of a 9 billion + planet.

2. Blog with astonishing photos, videos and dispatches of Nature Conservancy science in the field.

3. Home of Weird Nature, The Cooler, Quick Study, Traveling Naturalist and other amazing features.

Cool Green Science is edited by Matt Miller, the Conservancy's deputy director for science communications, and managed by Lisa Feldkamp, an American Council of Learned Societies fellow with the TNC science communications team. Email us your feedback.

Innovative Science

Call for Inclusive Conservation
Join Heather Tallis in a call to increase the diversity of voices and values in the conservation debate.

Appalachian Energy Development
Where will energy development hit hardest? And where can conservationists make a difference?

Nanoscavengers?
Not a sci-fi movie. A true story of nanotechnology & clean water.

Bird is the Word

Latest Tweets from @nature_brains

Categories