Tag: carpooling

Carpooling to Recycling: Conservation and Self-Interest

There is a well-drummed mantra in conservation that the route to conservation success lies in convincing people that it’s in their best interest to protect the environment.

You have almost certainly all seen this logic in action: the money savings of energy efficiency around the home, the financial benefits companies will reap for environmental stewardship, and even the cost savings countries can expect from taking immediate action on climate change.

In opposition to this logic is much psychological research into social values which suggests that promoting values of self-interest (such as financial gain) reduces people’s willingness to behave in ways that consider the greater good.

This fundamental conflict suggests that even if campaigns focused on self-interest are effective on the target issue, they may, in the long-run, be diminishing our collective will to solve bigger-than-self issues.

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Forest Dilemmas

Too many deer. Logging one tree to save another. Beavers versus old growth. Welcome to forest conservation in the Anthropocene. Beginning Monday, July 21, join us for a provocative 5-part series exploring the full complexity facing forest conservation in the eastern United States.

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What is Cool Green Science?

noun 1. Blog where Nature Conservancy scientists, science writers and external experts discuss and debate how conservation can meet the challenges of a 9 billion + planet.

2. Blog with astonishing photos, videos and dispatches of Nature Conservancy science in the field.

3. Home of Weird Nature, The Cooler, Quick Study, Traveling Naturalist and other amazing features.

Cool Green Science is managed by Matt Miller, the Conservancy's deputy director for science communications, and edited by Bob Lalasz, its director of science communications. Email us your feedback.

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