Category: Science Communications

Why Climate Change Denial May Not Be as Common as You Think

Scientists are such bad communicators, which is why the majority of the public doesn’t believe in climate change despite scientific consensus.

Does this drum beat sound familiar? I can almost hear science communicators Randy Olson and Nancy Baron whispering it in my ear.

Well, Zoe Leviston and colleagues from CSIRO in Australia offer at least some relief. In work published this week in Nature Climate Change, Leviston and coauthors report evidence of a strong “false consensus effect” around climate change belief in Australia.

Essentially, people who believed that climate change was “not happening” grossly overestimated how prevalent that same opinion was in society, whereas those who did believe in climate change (the vast majority) underestimated how common their views were.

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Sanjayan: There’s a Better Way to Communicate about Climate Change

The Orion Magazine blog put up this week an excellent post by Conservancy lead scientist Sanjayan on how his recent trip to Santiago — and the recent, two-day disappearance of that city’s otherwise plentiful water supply — has catalyzed his thinking about how scientists can better communicate the effects of climate change.

While global warming was almost certainly a cause of Santiago’s taps suddenly running dry, Sanjayan writes for Orion that he was surprised there to find that “no one has asked me specifically about climate change — about parts-per-billion, about carbon markets, about a carbon tax, about pipelines, or Kyoto, Copehhagen, or Doha — all the ways U.S. environmentalists and journalists often talk about it.”

Instead, Santiago’s residents wanted to talk about…water supply. So he quickly pivoted to focus on the water issue itself — on a local concern — and conservation measures for the watershed, while avoiding lectures about necessary behavior changes related to emissions. And through this approach, he found people receptive to hearing about climate change.

It’s a fresh and flexible look at why audience-sensitive science communications actually works. Anyone tired of the counterproductive rhetoric and approaches that have dominated climate comms for the last two decades will welcome the model Sanjayan puts forward here.

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Why Everything You Know About Science Communications is Wrong, and More Science is the Answer

Recovery begins by admitting you have a problem. But the real problem with communicating science — particularly around climate change and other issues involving risk — is that we’re often focused on the wrong problem. And, as a must-read new paper by Harvard risk communications scholar Dan Kahan argues, only getting truly serious about the science of science communications can keep us from digging the hole even deeper.

Think back to the last conversation you had about climate change with someone who wants global action on the issue. Chances are, the conversation quickly devolved into a cycle of finger pointing that went something like this:

* Blame scientists, because they don’t communicate the risks of climate change clearly and simply enough. Or emotionally enough. Or starkly enough. (Or maybe they shouldn’t be communicating at all, because they’re just no good at it.)

* Blame the media, because they’re not covering climate change enough (or prominently enough, or in a way that connects with people, or with the right mix of local and global relevance, or because they airwaves have been flooded with anti-climate-change rhetoric fueled by big money interests).

* And blame the public, because it’s not scientifically literate enough to understand the risks of climate change, or it’s too distracted by media-fueled triviality to care.

The assumption underlying all this blame? The public isn’t getting the gravity of the problem — because if they did, how could they fail to act? (This is what Kahan and other social scientists call the “public irrationality thesis.”) Ergo: If we could just transfer our scientific knowledge to enough people (and make enough people receptive enough to understand it), those people would of course change their minds to agree with us, change their voting patterns and behavior in the ways we desire…and the world would be saved.

Communications scholars call this chain of reasoning the “injection” or “empty bucket” or “science deficit” model of communications. The real problem: About two decades of science on the science deficit model have shown that it’s not true.

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Most projections say at least 9 billion people will be alive on Earth come 2050 -- putting tremendous pressures on the natural systems that we all rely on for survival and prosperity.

Cool Green Science is where Nature Conservancy scientists and science writers discuss and debate how conservation can help meet those challenges head on -- in partnership with you, of course. You'll also find photos, videos and dispatches from our fieldwork, book reviews, raves and groans about new research, natural history accounts, citizen science opps, and much much more -- including stuff about critters that are just cool.

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