Geof Rochester joined the Conservancy as the chief marketing officer in July 2010. He is responsible for steering the organization's marketing, membership and visibility strategies. Rochester has a deep and varied marketing background. Most recently, he was the executive vice president for marketing at World Wrestling Entertainment. Prior to that position, he served as senior vice president for marketing at Showtime Networks. He held senior marketing positions at Comcast Communications, Radisson Hotels International and Proctor and Gamble. Rochester has consulted with several non-profit organizations, helping them advance their missions through strategic marketing efforts. A graduate of Georgetown University, Rochester received his M.B.A. from the Wharton School of the University of Pennsylvania.